Tourpreneur Tour Business Podcast Demystifying AI for Tour Operators (w/ Janette Roush of Brand USA)
Jun 26, 2025
Janette Roush, SVP of Innovation and Chief AI Officer for Brand USA, shares her insights on integrating AI into the tour business. She simplifies complex AI concepts for operators, encouraging them to embrace technology rather than shy away. The discussion highlights AI's transformative potential in enhancing operational efficiency and personalized services. Janette emphasizes the balance between human insight and AI capabilities and suggests practical first steps for tour operators eager to innovate while maintaining that essential human touch.
AI Snips
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Transcript
Episode notes
Start AI With Tasks You Hate
- Identify the tasks you hate doing most in your business to find AI automation opportunities.
- Experiment with AI to take away the parts of your job you dislike the most.
AI Democratizes Coding Power
- AI democratizes complex problem-solving and non-technical work like coding.
- This empowers businesses to create tailored tools without needing deep coding skills.
Let AI Critique Your Prompts
- Ask AI to be critical and refine your prompts continuously.
- Use AI to improve your own questioning and get clearer, more useful results.