All we hear about is AI this, AI that. And yet trying to keep up with all the changes can be overwhelming. Many operators are simply rejecting it outright, or knowingly keeping their heads buried in the sand.
So Mitch Bach sat down with Janette Roush, the "Chief AI Officer" for Brand USA, to ask a fundamental question: what are some practical ways a tour operator can get started using AI effectively for their tour business? This isn't a technical, advanced conversation, but rather a clear-eyed overview of the benefits of just getting started and a practical approach to do just that. It's a great first step for those wondering where to begin.
Janette is a master communicator on this topic, and everyone should follow her on LinkedIn!
🔥 Attend our next global conference, TourWeek!
Registration is now open for TourWeek '25, in Charleston, South Carolina. A gathering of day tour operators, multi-day operators, DMCs, travel advisors, guides, tour leaders... all descending on the city to take tours, get inspired, book 1:1 partnership meetings, and of course make new friends. Learn more at tourweek.travel!
Timestamps
00:00 Introduction to AI in Tourism
58:51 The Role of a Chief AI Officer
01:00:19 AI's Impact on the Travel Industry
01:03:58 The Future of AI in Travel
01:07:08 AI and Pricing Strategies
01:10:10 The Evolution of SaaS in Tourism
01:14:16 Human Touch vs AI in Business Decisions
01:17:53 Getting Started with AI for Businesses
01:21:32 Mindset Shifts for Embracing AI
01:24:18 The Future of Work and Strategy
01:26:48 SEO in the Age of AI
01:29:30 The Value of Human Connection in Travel
01:33:06 Balancing Automation and Customer Service
01:37:38 Future-Proofing Your Business with AI
01:45:45 Common Pitfalls and Successes in AI Implementation
