How to Sell Without Being Salesy with Steve Fretzin, Business Development Coach at FRETZIN, INC.

Steve Fretzin is the President of Fretzin Inc., where he offers business development coaching and training, law practice advice, and interactive and impactful law firm retreats to his clients. Steve has been a business development coach with over 20 years of experience. He coaches and trains lawyers on the most modern-day business development skills, providing precise tips, fresh ideas, and actionable tasks that drive tangible results.

Steve is also a three-time author on legal business development and the host of BE THAT LAWYER podcast. He has been featured in the Chicago Tribune, Crain’s, and Entrepreneur.com and has appeared on NBC News and WGN Radio. He is a regular contributor to the Chicago Daily Law Bulletin and has published articles in Attorney at Law Magazine, the National Law Review, the American Bar Association, and the Illinois State Bar Association.

In this episode…

A lot of people struggle with sales because they don’t know how to sell without feeling salesy. As a result, they have a hard time getting clients and growing their business. But premier business development coach, Steve Fretzin, says you can turn that around following his sales-free selling model. 

Steve says that selling your services isn’t more complicated than any other type of sales—but it is crucial that you have an impeccable game plan to not only attract potential clients but to also close the deal. He says that relationship building, setting an agenda, networking and giving with intention, working with a coach, and being fearless are the key ingredients to making a hard-to-resist offer—the question is, how can you put these things into practice?

On this episode of the INspired INsider Podcast, John Corcoran and Dr. Jeremy Weisz shares a LinkedIn live episode that they did with premier business development coach and “lawyer whisperer”, Steve Fretzin of FRETZIN INC. They’ll be sharing their conversation about how lawyers, coaches and other b2b service providers can sell without feeling salesy. They’ll also discuss the common struggles of selling today, how professionals can take control of the selling process, and the bad sales habits and mistakes people often make. Stay tuned.