How to Be a Better Human How to re-spark your imagination (w/ Anab Jain)
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Aug 12, 2024 
Anab Jain, co-founder and director of Superflux, is a visionary in design and experience creation, dedicated to helping people explore future possibilities. She discusses innovative ways to use imagination as a tool for change, emphasizing the role of speculative design in tackling societal issues. Jain highlights the importance of community engagement and storytelling in envisioning hopeful futures, and reflects on the transformative potential of AI in enhancing creativity. This inspiring conversation encourages listeners to think bigger and embrace imaginative solutions.
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Polluted Air Simulation
- Anab Jain and her team had government ministers breathe polluted air from a hypothetical future.
- This visceral experience convinced them to invest in renewable energy, demonstrating the power of embodied experiences.
The Power of Storytelling
- Human brains rely heavily on metaphors, stories, and emotions for reasoning.
- These tools effectively create connections and possibilities, enabling better decision-making.
Speculative Realism
- Anab Jain questions the objectivity of nonfiction, suggesting it's influenced by individual perspectives and biases.
- She champions "speculative realism," blending facts with imaginative "what if" scenarios to explore potential futures.