Mastering eCommerce Marketing 144. How to Enhance User Engagement with Lisa Bourne
Join host Eitan Koter as he chats with Lisa Bourne, an experienced leader in retail and eCommerce with a Harvard MBA and a strong background in business strategy. Lisa has worked with major brands like Amazon, Bergdorf Goodman, and Neiman Marcus, specializing in sales, marketing, and merchandising. She’s also played a key role in social impact and DEI efforts, previously leading initiatives at Zwift and serving as Executive Director at Outdoor Afro.
After a planned sabbatical, Lisa launched MariBourne Ventures, a consulting firm focused on retail and eCommerce optimization, nonprofit strategy, and DEI advisory. She excels at bridging brand storytelling with retail fundamentals, helping businesses drive growth while creating meaningful customer experiences.
In this episode, Lisa talks about retail transformation, the impact of AI and personalization on eCommerce, and what brands need to do to stay relevant. She shares how companies can optimize their online presence, improve conversion rates, and build authentic relationships with customers.
Lisa also discusses the importance of inclusive leadership and how organizations can create environments where diverse teams thrive. If you're looking for real-world strategies on retail success, leadership, and customer experience, this is the episode for you.
Website: https://www.vimmi.net
Email us: info@vimmi.net
Podcast website: https://vimmi.net/mastering-ecommerce-marketing/
Talk to us on Social:
Eitan Koter’s LinkedIn: https://www.linkedin.com/in/eitankoter/
Vimmi LinkedIn: https://il.linkedin.com/company/vimmi
YouTube: https://www.youtube.com/@VimmiCommunications
Guest: Lisa Bourne, President & Founder at MariBourne Ventures
Watch the full Youtube video here:
https://youtu.be/oJmWh9QAcHA
Takeaways:
- AI is reshaping how brands personalize customer experiences.
- Understanding your customer is fundamental to e-commerce success.
- Diversity and inclusion initiatives can significantly boost company performance.
- Luxury brands must focus on storytelling to engage customers.
- The product page is crucial for conversion in e-commerce.
- AI chatbots need improvement for better customer service.
- Authenticity in branding is essential for building trust.
- Inclusive leadership fosters a better workplace environment.
- E-commerce strategies should be rooted in customer understanding.
- Back to basics is a necessary approach for brands today.
Chapters:
00:00 Introduction to E-Commerce and AI Personalization
04:24 Back to Basics: Understanding Your Customer
10:30 The Importance of Brand Identity
15:11 Challenges for Luxury Brands in E-Commerce
18:18 AI's Role in Customer Personalization
23:04 Fundamentals of Conversion and Search
30:37 Diversity, Inclusion, and Belonging Initiatives
34:37 Conclusion and Future Connections