Morgan Young, a product manager and LinkedIn Top Voice, emphasizes the crucial role of your online presence during a job search. She shares how posting genuine content can create career opportunities and enhance your professional brand. Strategies for building an authentic LinkedIn profile and using personal storytelling to stand out are covered. Plus, she highlights the importance of making genuine connections with potential employers. Whether you're a newcomer or an experienced professional, her insights are a game changer for career growth!
Building a compelling personal brand online requires combining professional achievements with personal stories to create an engaging presence.
Active participation on social media platforms, particularly LinkedIn, can significantly enhance job search visibility and attract employer interest.
Deep dives
Building an Authentic Personal Brand
Creating a personal brand that resonates requires a balance between sharing professional accomplishments and personal interests. Sharing diverse aspects of life, like hobbies or unique experiences, can help create a memorable online presence. For example, one content creator began her journey by sharing experiences from her Disney internship, which not only captured interest but also enhanced her credibility. By authentically mixing personal stories with career development content, individuals can attract attention from potential employers and expand their professional network.
Leveraging Social Media for Career Opportunities
Utilizing social media, particularly platforms like LinkedIn, can open doors to internships and job opportunities by showcasing one’s skills and experiences. One individual noted that despite having a small following, her optimized LinkedIn profile led to a significant internship offer. Employers often search for candidates online, and having engaging content can give a candidate an edge, as it creates visibility and showcases expertise to recruiters. By actively participating in discussions and sharing insights, one can establish a strong professional presence that captures employer interest.
Navigating Content Creation Ethically
When sharing content related to one's job or company, it’s vital to maintain professionalism and respect company guidelines. The key is to share positive experiences while avoiding the disclosure of confidential information, which can foster trust and reflect well on the employer. One content creator shared how her transparency in discussing her work experiences was welcomed by her company, leading to unforeseen speaking opportunities. As a best practice, individuals should always focus on adding value and painting their workplace in a positive light while remaining authentic.
Whether you like it or not, your digital presence leaves an impression during the job search. On this week’s episode of Get Hired, LinkedIn Editor at Large Andrew Seaman speaks with Morgan Young, a content creator and LinkedIn Top Voice. Morgan has seen firsthand how posting online can lead to career opportunities.
In this episode, Morgan gives her top tips for how to build a professional, yet authentic, personal brand that will impress your future employers.
Follow Andrew on LinkedIn to join the Get Hired community by clicking here.