Coffee & Compete #50 - How to Launch a Compete Program in 90 Days | Tracy Berry, Freshworks
Adam is joined by Freshworks' Director of Competitive Intelligence & Communication Tracy Berry for the 50th (!!) episode of the Competitive Enablement Show. In this very special episode, Tracy walks Adam through her tried and tested 30-60-90 day roadmap for launching a compete program.
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Timestamps:
(03:10) Introducing Tracy Berry
(05:39) Establishing a 90-day plan
(06:10) How the plan has evolved over time
(07:50) The first 30 days: conducting research
(11:14) Examples of quick wins
(15:56) Enabling product teams with intel
(21:50) Tips to clean up CRM data
(24:00) Conducting 30 interviews with stakeholders
(28:53) Leveraging win-loss data
(32:13) Examples of tactical and strategic support
(34:53) Using Klue to enable the exec team
(38:10) Building a budget
(39:19) Branding your compete program
(41:17) Deliverables to prioritize
(44:14) Using a 90-day plan beyond compete programs
Host: Adam McQueen
Producer: Ben Ronald
Audio Editing: Josh Kilner
About Klue:
Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already
Host: Adam McQueen
Production: Grayson Ottenbreit
Check out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue.
About the Compete Network:
The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.