MarTech Podcast ™ // Marketing + Technology = Business Growth What are the hardest questions publishers are asking about programmatic?
Oct 10, 2025
Publishers are grappling with shrinking traffic due to AI impacting content discovery. Amanda Martin from Mediavine reveals strategies for navigating programmatic challenges. She highlights the importance of blocking AI crawlers to secure better deals and diversifying traffic sources beyond Google. The conversation dives into innovative tactics like pay-to-crawl barriers, which can empower publishers during negotiations with large language models. Insights on future-proofing monetization strategies take center stage as the industry evolves.
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Traffic Crisis Is A Moving Target
- Publishers face a shifting, open-ended traffic problem that lacks a single fix.
- Traffic strategies now require brand-building beyond traditional SEO to counter steady declines.
SEO Alone No Longer Sufficient
- The old SEO playbook no longer guarantees traffic longevity or growth.
- Amanda Martin says publishers must shift focus from pure traffic tactics to sustained brand strategies.
Prioritize Brand To Stabilize Traffic
- Focus on building and promoting your brand to stabilize and reclaim audience.
- Use brand-led strategies to offset month-to-month traffic declines instead of relying only on search.