Hello Audio Unplugged: The Birth of a Private Podcasting Powerhouse
Oct 4, 2023
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The podcast shares the inspiring creation story of Hello Audio, a private podcasting powerhouse. The hosts discuss their challenges, triumphs, and the inspiration behind the platform. They also delve into their partnership experiences and the process of building a SaaS business. The podcast highlights the importance of solving existing problems, the value of a caring user base, and the growth through referrals and experimentation.
26:55
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Quick takeaways
Hello Audio was born out of the founders' desire to provide a more convenient way for users to consume course content, recognizing the problem of low course completion rates.
Hello Audio solves the problem by offering private podcasting as a platform for course creators to deliver their content in a convenient and innovative way, with a focus on a drag-and-drop feature for video content.
Deep dives
The Origin of Hello Audio
The episode delves into the early ideation stage of Hello Audio, discussing the inspiration behind the platform and some of the initial challenges faced. The founders, Lindsay and Nora, reveal how their meeting at a dinner event led to the realization that a solution was needed in the industry. They initially planned to create a course or program together, but a desire for a more convenient way to consume content sparked the idea of private podcasting. They recognized the problem of low course completion rates and saw the potential in allowing users to listen to course content while on the go.
Overcoming Obstacles and Building Hello Audio
After deciding to pursue the idea of private podcasting, Lindsay and Nora faced a series of challenges. They discovered the limitations of existing private podcasting platforms and identified the need to build their own solution. With the help of a developer, they embarked on the development journey, facing setbacks and making tough decisions along the way. They raised funds through a Facebook post and continued to refine their product, defining their unique value proposition in the marketplace. They eventually launched Hello Audio in November 2020, providing an easy-to-use platform for private podcasting.
Solving the Problem of Course Completion
Hello Audio aims to solve the problem of low course completion rates by making it easier for users to consume course content. The founders understood the need for convenience and recognized that many course creators and learners desired a way to listen to course material while engaged in other activities. By offering a drag-and-drop feature for video content and focusing on private podcasting, Hello Audio provides a solution that allows course creators to deliver their content in a convenient and innovative way. The user base of Hello Audio is comprised of business owners and creators who value their clients' success and are willing to experiment with new and creative ways of delivering content.
The co-founders of Hello Audio have been through the whirlwind of starting a podcasting SaaS business from scratch. The journey wasn't always smooth, but the tales of challenges and triumphs are nothing short of inspiring.
The truth is, they didn't need to have all the answers from day one. They just needed the passion and a vision — what some might call their own "10% edge." Having walked the path of their users, they understood the pain points and needs of their audience intimately.
In this episode, Lindsay and Nora pull back the curtain on the creation story of Hello Audio. From serendipitous dinner meetings to navigating partnership challenges, they share it all. This episode is a must-listen for anyone curious about the world of podcasting, entrepreneurship, or simply love a good origin story. So, grab your headphones and dive into the journey of Hello Audio!
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