Dare to Launch
The Big Idea Behind the Biggest Launches - Launch Life With Jeff Walker Episode #49
Mar 26, 2020
Learn about the significance of strong marketing concepts for launches and promotions. Explore the trend of self education becoming the new norm. Discover the challenges faced by small internet businesses and the importance of big ideas in marketing.
09:39
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Quick takeaways
- Successful launches usually have a big, counterintuitive idea that attracts attention and grabs people into marketing.
- The upcoming promotions by Dean Raziosi and Tony Robbins and Rich Schefren showcase opposite big ideas that tap into popular themes and are expected to be effective marketing strategies.
Deep dives
The Power of a Big Idea
A big marketing idea is crucial for successful launches. While not absolutely necessary, the best launches usually have big ideas. A big idea is usually counterintuitive and goes against conventional wisdom, attracting people's attention. For example, in one launch, the big idea was the concept of a 'fish sandwich' which conveyed that people don't want to learn how to fish, they just want the end result. The key is to spend time developing a big idea that grabs people and pulls them into your marketing.
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