Inside Aesthetics

Dr Jake Sloane & David Segal - 'Threads - the new social media app by Meta' #220

Aug 3, 2023

39:48

Episode 220 showcases our hosts Dr Jake Sloane, David Segal & a guest appearance from our new Marketing Manager Kendel Young. (This was a totally unplanned chat where we hit the record button in our studio after a team meeting!)

In an already congested social media world, Meta has launched a new app called 'Threads'. In just a few days it became the fastest downloaded app ever, even beating ChatGPT and boasting over 100 million users by week one.

But is an app that has seemingly been created to take on Twitter also relevant to aesthetic businesses?

We explore:

What Threads is exactly
What Twitter is traditionally used for and who was using it
How Threads is so similar to Twitter - but why it also has a massive advantage
What the basic functionality of Threads is
How a text-based app feels different compared to visual mediums like Instagram
Whether this can lead to more authenticity and a better connection with your followers
Why you shouldn't replicate your other social media content on Threads
How to sign up to Threads

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