Want Sam's Playbook to Uncover Billion-Dollar Business Opportunities? Get it here: https://mfmpod.link/rve

Episode 724: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) break down $1B+ product crazes and why they worked.

If you want to help those on the inside, donate to The Last Mile (https://thelastmile.org/donate) and Inside Circle (https://insidecircle.org/)

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Show Notes:

(0:00) Labubu

(3:19) The "gotcha" mechanic

(10:53) The lipstick effect

(12:53) The lalapalooza effect

(15:17) $1B+ crazes

(20:48) Tony's Chocolonely

(31:10) Sam goes to prison

(37:18) The Larry story

(41:26) Shaan joins a prison gang

(51:15) Sam vows to quit the internet and money

(54:52) Pomp's SPAC

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Links:

• Pop Mart - https://www.popmart.com/us

• Tony’s Chocolonely - https://tonyschocolonely.com/

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Check Out Shaan's Stuff:

• Shaan's weekly email - https://www.shaanpuri.com

• Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents.

• Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies!

Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC

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Check Out Sam's Stuff:

• Hampton - https://www.joinhampton.com/

• Ideation Bootcamp - https://www.ideationbootcamp.co/

• Copy That - https://copythat.com

• Hampton Wealth Survey - https://joinhampton.com/wealth

• Sam’s List - http://samslist.co/

My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

Athlos & Reddit founder Alexis Ohanian 8/7/25