Sweat Equity

How To Win On Instagram In 2026

9 snips
Jan 21, 2026
Discover the ultimate strategy for conquering Instagram in 2026! Delve into brand archetypes and see how lifestyle and aspirational examples lead the way. Learn the significance of building a rigorous testing strategy and optimizing key video metrics for success. Alex shares insights on crafting a consistent content narrative and prioritizing follower-growth. Plus, explore the power of repurposing winning content across various formats to maximize reach. Get ready to elevate your Instagram game!
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ADVICE

Pick And Master One Archetype

  • Define a clear brand archetype (lifestyle, inspirational, aspirational, educational, documenter, entertainment, or fictional) before creating content.
  • Nail one archetype first, then layer hybrids as you scale to keep perception consistent.
INSIGHT

Repeatable Inspirational Formats Scale Fast

  • Inspirational accounts can scale rapidly by repeating a single format while swapping text or context.
  • Repetition of a proven format creates compound follower growth and massive view counts.
ADVICE

Test Before You Scale

  • Build a testing strategy before a growth strategy and iterate deliberately.
  • Produce one concept at a time and make three iterative versions with measurable changes.
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