CMO Confidential Adam Brotman and Andy Sack | Forum 3 | It's a Bird! It's a Plane! Holy Shit, It's AI! Part 2
This is Part 2 of A CMO Confidential Interview with Andy Sack and Adam Brotman, Co-Founders and Co-CEO's of Forum 3, authors of the book AI First, previously at Microsoft and Starbucks. They discuss why AI is different from previous technology advances and the series of "Holy Shit!" moments experienced when interviewing Sam Altman, Bill Gates and others. Key topics include: their belief that AI is "moving faster than you think" since it isn't constrained by an adoption curve or infrastructure; the power of Artificial General Intelligence which will be smarter than most experts; why trying to calculate the ROI of AI is comparable to measuring the return on electricity; and the possibility of 95% of marketing and agency jobs being impacted over the next 5 years. Tune in to hear how Chat GPT scored a top grade on the AP Biology Exam, how Moderna became an AI leader, and their tips for staying near the front of the wave.
Discover how AI is revolutionizing marketing with 5X productivity gains, as revealed by top CMOs. In this episode of CMO Confidential, host Mike Lint explores the transformative power of AI in the marketing landscape. Adam and Andy, AI experts and authors, share insights on how companies like Moderna are leveraging AI to achieve unprecedented efficiency.
Key topics include:
• The real-world impact of AI adoption in biotech and marketing
• How Moderna achieved 5X productivity gains with an AI-first approach
• The future of marketing jobs in the age of AI
• Strategies for marketers to become AI-literate and stay competitive
• Evaluating AI vendors and measuring ROI in marketing
Tune in to hear practical advice on embracing AI in your marketing strategy, from creating an AI council to implementing AI tools for enhanced productivity. Learn why AI literacy is crucial for marketers and how to combine domain knowledge with AI capabilities for breakthrough results.
Don't miss this eye-opening discussion on the future of marketing in the AI era. Subscribe to CMO Confidential for more insights on marketing leadership and innovation.
#leadgeneration #socialmediamarketing #digitalmarketing #makemoneywithai #brandinginthedigitalage
CHAPTERS:
00:00 - Intro
04:06 - AI Impact on Marketing
05:46 - AGI and Marketers
11:57 - Evaluating AI Vendors
16:14 - AI Literacy and Proficiency
21:00 - ROI of AI
26:35 - Final Questions
30:00 - Additional Practical Advice
33:07 - Outro
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