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Freelance to Founder
[Q&A] How Do I Get US Clients?
Jan 14, 2025
This episode dives into the struggles of breaking into the US market for a video production business. After initial success, a listener faces challenges connecting with clients in Salt Lake City. The hosts emphasize the importance of regular sales activities, comparing it to a gym routine. They also explore niche opportunities in video editing and motion graphics, urging freelancers to cater to specific markets. Finally, branding misalignments are tackled, highlighting the need for clearer business presentations.
18:16
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Quick takeaways
- Understanding local business practices and engaging with communities is crucial for success in the competitive U.S. market.
- Maintaining consistent sales activities and reevaluating service offerings can significantly improve client acquisition and business growth.
Deep dives
Understanding Market Adaptation
Adapting to the U.S. market can be a challenge for business owners from other countries. It is crucial to familiarize oneself with local business practices and consumer preferences, as these can differ significantly from those in Australia, where the individual initially built his video business. The competitive landscape tends to be saturated in popular regions, making it essential to carve out a niche and understand regional differences that might impact business development. Engaging with local communities and establishing a strong network is vital for building trust and credibility in the U.S. market.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode