Roofing Sales is All About Human Psychology | TRM Episode 11 w/Corey Combes

In this episode of The Roofing Millionaires Podcast, I sit down with Corey Combs, the owner of Southshore Roofing and Exteriors in Florida, as he shares his journey from working in restaurants to running a successful roofing company.

We dive deep into:

- The fundamentals of sales and its direct connection to human psychology

- The mindset shift required to go from employee to business owner

- The dangers of over-systemizing your company and how SOPs can sometimes kill productivity

- How to train your team with frameworks instead of micromanaging every outcome

- What core values really mean and why using ChatGPT to generate them won’t work

- How to build a brand that actually reflects who you are—not who you're pretending to be

- Corey’s biggest business mistake and the top 3 sales books he recommends

If you’re a roofing business owner—or anyone in the trades—this episode is packed with real, grounded advice to help you scale your business the right way.

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