Marketing Against The Grain

Reviewing The Best AI Tools For Video Production (#181)

Dec 12, 2023

30:07

Snipd AI

The podcast discusses the evolving landscape of video creation and the challenges of distinguishing between original and fake content generated by AI. They highlight Zoom's use of AI for sales enablement and the potential democratization of video technologies. The hosts explore the effectiveness and creative choices of an AI training video called 'Zoom Deal Detective Preview' and discuss the potential of personalized video content and short-form clips. They also emphasize the importance of understanding platforms and content formula in video production.

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Quick takeaways

AI-powered tools like HubSpot's campaign assistant help marketers create marketing campaigns at scale and eliminate writer's block.

AI technology enables the creation of multilingual videos featuring celebrities, enhancing video creation and empowering people to be more creative.

Deep dives

AI-generated video for marketing campaigns

HubSpot's campaign assistant, an AI-powered tool, allows marketers to easily create marketing campaigns at scale. The tool turns selling points into a cohesive pitch, generating knockout emails, ads, and landing pages in minutes. Marketers can choose their content type, input key points, select a tone, and let the AI robots handle the rest. The campaign assistant helps eliminate writer's block, enabling marketers to work smarter and scale faster.

Introduction

2min

AI Technology and the Eradication of Malaria: Featuring David Beckham

14min

The Impact of AI on Video Production and the Democratization of Video Technologies

3min

Discussion on an AI training video and its production choices

2min

Personalized Video Content and AI's Potential for Short-form Clips

3min

The Impact of AI on Video Production

5min

AI takes what you're already doing and makes it better.

Kipp and Kieran dive into the evolving landscape of video creation. Learn more on democratizing content, the challenges of distinguishing between original and fake content in a world of AI-generated media, Zoom's use of AI for sales enablement, and the need to understand platforms for optimal performance.

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