I Helped Ex-YouTube Employee Grow His Business in 52mins | 037

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Jul 18, 2024

Jon Youshaei, ex-YouTube employee, shares a $300,000 business idea of providing video roasts. Topics include referral schemes, pricing strategies, personalized feedback, and building a sustainable business model.

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ADVICE

Lead Magnet Advice

Offer valuable lead magnets related to your videos to incentivize newsletter sign-ups.
Provide takeaways documents for interviews or templates for explainer videos.

ANECDOTE

Content Roast Idea

Jon Youshaei offered a content roast as a high-tier newsletter referral reward.
This unexpectedly sparked interest in a paid service, leading to potential recurring revenue.

ADVICE

Pricing Strategy

When pricing, consider both your costs (primarily time) and the value you deliver.
Find the intersection of these two to determine a suitable price.

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In this episode, Nathan is joined by Jon Youshaei to explore his content roasting business idea in detail.

The concept centers around a premium service where Jon provides in-depth roasts of videos for content creators.

Together, Nathan and Jon delve into topics such as newsletter referral schemes, pricing strategies, and value propositions.

Get your videos roasted by Jon Youshaei: https://forms.gle/6F3iEhNC69s7fFuF8

Timestamps:
00:00 Introduction
01:11 Growing a Newsletter from YouTube
02:11 Interview Lead Magnets
04:07 Referral Strategies and Digital Deliverables
05:07 Exploring the Content Roast Business
08:11 Pricing and Deliverables for Content Roasts
14:03 Batch Processing
18:03 Roasted Deliverables
23:53 Tiered Pricing Strategy
26:11 Exploring Personalized Video Feedback
30:39 Scheduling and Submission Windows
37:25 Building a Sustainable Business Model
43:30 Pricing and Commitment Options
47:33 Closing Thoughts

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Learn more about The Nathan Barry Show: https://nathanbarry.com/show

Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry/
LinkedIn: https://www.linkedin.com/in/nathanbarry/
Twitter: https://twitter.com/nathanbarry
Website: https://nathanbarry.com/

Follow Jon:
YouTube - https://www.youtube.com/@youshaei
X - https://twitter.com/Youshaei
Instagram - https://www.instagram.com/youshaei/
TikTok - https://www.tiktok.com/@youshaei/
LinkedIn - https://www.linkedin.com/in/youshaei/
Website - https://www.youshaei.com/

Featured in this episode:
ConvertKit: https://convertkit.com/
Mr. Beast Created Episode: https://youtu.be/IXEewFEDieU?si=lcpIirQTezknK_vV
Created Newsletter: https://created.news/
Bonnie Christine: https://www.bonniechristine.com/

Highlights:
24:02 Effective tiered pricing strategies
40:20 Bonnie Christine's million-dollar simplified offer success
47:39 How recurring revenue provides stability for bold moves
48:10 The crucial role of immediate feedback