How to Use Design in Small Business w/ Lynda Decker

Today on the podcast Jim and Tyson joined Lynda Decker! As the Owner of Decker Design, Lynda Decker is a legal sector-focused brand strategist and multidisciplinary designer whose work encompasses high-level website design, interactive communications, publications and information graphics. With 26 year of experience in design, Decker comes to the table ready to transform outdated law firm websites into identities that amplify expertise through compelling visual design, resulting in attracting clients by standing out from the mediocrity of law firm web designs. Her designs have proven time and again to be a firm’s revenue driver, as the website is most often the first line of communication with a potential client.

2:08 how websites have changed

5:42 the feeling behind design 

7:57 whitespace 

10:45 usability 

12:48 negative has a bigger impact

17:35 improvements in recruiting 

20:14 testing your design 

20:26 big mistakes by small firms 

Jim’s Hack:  If you can’t use the businesses you’re loyal to like an airline or hotel, join the new businesses loyalty program, it often results in an upgrade or better service. 

Lynda’s Tip: Decoding Greatness: How the Best in the World Reverse Engineer Success 

Tyson’s Tip: Create consistency across your platforms. Your website, social media, etc. 

Watch the interview here.

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