We Are For Good Podcast - The Podcast for Nonprofits 301. How Your Online Presence Can Create Business Value for Your Nonprofit through SEO - Rafi Norberg
Overview
Meet Rafi. He's a true expert in the field of search engine optimization (SEO), and how it can be used to power social-driven solutions. Join us as we break down what SEO is, why you need to be paying attention and how it can help value-aligned rabid fans better find your mission. This is a beginner's guide to SEO, and one you and your nonprofit won't want to miss!
đź’ˇLearn
- How SEO is different from the other ways people show up in marketing
- The 3 pillars you need to have right to flex SEO for your mission
- How to convert traffic into leads
- How to flex SEO to ensure your content shows up in many places
Today’s Guest
Rafi Norberg, President, Nexus Marketing Agency
Episode Highlights
- Rafi’s story and journey to where he is today (3:00)
- Overview of SEO + the opportunity if you leverage it well (8:30)
- Myths around SEO (10:00)
- How SEO is different from the other ways people show up in marketing (12:00)
- 3 SEO pillars people need to think about (15:00)
- Keywords (23:00)
- Leveraging SEO to help with syndication (26:00)
- Where SEO is going (30:00)
- Converting traffic into leads (33:00)
- A powerful moment of philanthropy in Rafi’s life (37:00)
- Rafi’s One Good Thing: Indecision is the only wrong decision. (40:00)
For more information and episode details visit: www.weareforgood.com/episode/301
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
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About our Sponsor Neon One
Technology alone can’t solve the
About our Sponsor Givebutter đź’›
Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes.
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