301. How Your Online Presence Can Create Business Value for Your Nonprofit through SEO - Rafi Norberg

Overview

Meet Rafi. He's a true expert in the field of search engine optimization (SEO), and how it can be used to power social-driven solutions. Join us as we break down what SEO is, why you need to be paying attention and how it can help value-aligned rabid fans better find your mission. This is a beginner's guide to SEO, and one you and your nonprofit won't want to miss!

 💡Learn

• How SEO is different from the other ways people show up in marketing
• The 3 pillars you need to have right to flex SEO for your mission
• How to convert traffic into leads
• How to flex SEO to ensure your content shows up in many places

Today’s Guest
Rafi Norberg, President, Nexus Marketing Agency

Episode Highlights

• Rafi’s story and journey to where he is today (3:00)
• Overview of SEO + the opportunity if you leverage it well (8:30)
• Myths around SEO (10:00)
• How SEO is different from the other ways people show up in marketing (12:00)
• 3 SEO pillars people need to think about (15:00)
• Keywords (23:00)
• Leveraging SEO to help with syndication (26:00)
• Where SEO is going (30:00)
• Converting traffic into leads (33:00)
• A powerful moment of philanthropy in Rafi’s life (37:00)
• Rafi’s One Good Thing: Indecision is the only wrong decision. (40:00)

For more information and episode details visit: www.weareforgood.com/episode/301

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.

About our Sponsor Feathr
Nonprofits of all shapes and sizes turn to Feathr to grow their campaigns with targeted digital ad tools that reach people, whenever and wherever

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

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