NBC 817: Itay Paz: How to Transfer Value to Your Clients in Two Minutes or Less!
May 15, 2023
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Itay Paz, Founder and CEO of Morning Dough, shares his expertise on transferring value to clients in two minutes or less. He discusses his thoughts on daily email newsletters and online vs in-person events. The host also discusses E-Type Paz's early experiences with online business and building websites. They delve into the varying opinions of Rihanna's Super Bowl halftime show and the history and evolution of conference events. They emphasize the power of in-person connections and traveling to new places to broaden horizons.
Email marketing and SEO are enduring core principles of digital marketing.
In-person events provide valuable personal connections and open up new possibilities for business growth.
Deep dives
The Value of Email Marketing and Basic Core Digital Marketing
In this podcast episode, E-Tai Paz discusses the enduring value of email marketing and the core principles of digital marketing. Paz shares his experience of being online for over 28 years and how he started as a pure affiliate marketer, building websites and earning money. He emphasizes that while there have been advancements and new platforms, the basics of digital marketing, such as email marketing and SEO, have remained consistent. Paz also touches on the importance of embracing new opportunities and not being afraid to ask for the sale or promote your products or services.
The Success and Benefits of the Morning Dough Newsletter
Paz talks about the creation of the Morning Dough newsletter during the pandemic. Faced with the inability to hold their planned event, Paz and his team decided to start a newsletter focused on providing digital marketing and industry news. The newsletter offers a simple and concise format, sharing the best headlines and articles of the day with subscribers. Paz highlights the value of newsletters as a low-cost way to transfer knowledge and provide value to the audience. He also encourages coaches and entrepreneurs not to be hesitant about asking for the sale or promoting their services within their newsletters.
Transitioning from In-Person Events to Online during the Pandemic
The podcast episode discusses E-Tai Paz's experience transitioning from hosting in-person events to online events during the pandemic. Paz explains that while some events are suited for online platforms, such as coaching programs, his conference and expo format did not translate well to virtual spaces. As a result, they decided to pause their events until they could return to hosting them in-person. Paz acknowledges the value of in-person events and the irreplaceable personal connections that are made. He also shares that attending events outside of his home country helps him think differently and opens up new possibilities for his business.
Today’s guest has cracked the code on how coaches and online entrepreneurs can transfer value to their clients – all in two minutes or less! Itay Paz is the Founder and CEO of Morning Dough and a digital marketing veteran, and in this episode, he specifically shares his expertise and experience with daily email newsletters. As well, he reveals his thoughts on both online and in-person events, which is something I see coaches asking about often. You’re not going to want to miss what Itay shares in this one!
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