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Evergreen Visual Journalism
- The Pudding publishes data-led visual essays about cultural debates rather than news cycles.
- They aim for stories that remain relevant years later by combining data and visuals to clarify divisive topics.
How 'The Pudding' Got Its Name
- The site name came from a teammate's quip: 'call it the pudding' as in 'the proof is in the pudding.'
- The team recoiled, then liked its memorability and chose it for being googlable and easy to spell.
Forking Studio And Editorial
- The Pudding split into a studio (Polygraph) and editorial arm to separate client work from publication work.
- They keep staff split so editorial focus remains at least 50% while using studio work to finance operations.
