Short Term Rental Secrets Podcast Ep 249 - How They Went from Helping One Homeowner to Building a Thriving STR Portfolio with Joe Rohne
Jul 7, 2025
Joe Rohne, a dedicated Realtor from St. Louis and Florida, shares his journey from helping one homeowner to building a thriving short-term rental portfolio. He discusses the importance of setting realistic expectations for first-time hosts and reveals his secret to transforming rundown listings into profitable ones. Listeners will learn about the critical five checks for investors, how to negotiate seller credits, and the mindset change that turned a financially difficult year into a record-breaking success. Rohne's insights mix honesty with actionable advice for aspiring STR owners.
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Life-Changing Accident Sparks Shift
- Joe Rohne's daughter was run over by a mailman in 2013, a life-changing event that made him quit his corporate job immediately.
- This incident led him to start mowing lawns and eventually transition to real estate and short-term rentals.
Leverage Case Studies to Win
- Use case studies to convince owners by showing how minor upgrades increased nearby property revenues.
- Start co-hosting by managing properties that need improvements with a small budget for quick revenue gains.
Use Data to Pitch Owners
- Convince owners by using data to show how competitors with better design and amenities earn more revenue.
- Emphasize the importance of making their property unique to increase bookings and profits.
