How to Make Millions Playing Dungeons & Dragons

On today’s episode, Rachelle Hampton and Candice Lim are joined by Slate staff writer Luke Winkie to discuss his recent profile of Critical Role’s Matthew Mercer. Launched by Mercer and his friends in 2015, Critical Role is undoubtedly a megahit, boasting over 600 million views on YouTube. As Winkie wrote in his profile, “A 2021 data leak out of Twitch confirmed that Critical Role is one of the richest channels on the platform, generating a mammoth $9.6 million in revenue between 2019 and 2021.” Hampton, Lim and Winkie discuss the appeal of Critical Role, the so-called “Mercer Effect” and whether Critical Role’s success indicates that Dungeons & Dragons is no longer just the domain of the proudly geeky.

This podcast is produced by Se’era Spragley Ricks, Daisy Rosario, Candice Lim and Rachelle Hampton.

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