234. Get Heard, Get Clients: Podcast Guesting for One Person Businesses

Have you ever wondered how to get in front of the right audience without constantly chasing leads?

In this episode, Christina Lenkowski shares how solopreneurs can use podcast guesting as a powerful tool to build credibility, attract clients, and grow their businesses. From pitching yourself with confidence to turning interviews into lasting opportunities, you’ll learn exactly how to make guest podcasting work for you.

Episode FAQs

I don’t have a huge following. Can podcast guesting still work for me?

Absolutely. You don’t need a big audience to get results from podcast guesting, you just need the right audience. Focus on smaller, niche shows that attract your ideal clients rather than chasing big-name podcasts. Those intimate, topic-focused audiences are often more engaged and more likely to convert. Think quality over quantity.

How do I find the right podcasts to be a guest on?

Start by leveraging your network. Ask peers, clients, or your online community what shows they listen to. Then, use the Podcast Piggyback Method Christina mentioned: search for someone who shares your target audience, look up the shows they’ve been on, and explore similar ones. Tools like Apple Podcasts and ListenNotes make it easy to spot patterns and find aligned shows.

How can I measure if podcast guesting is actually helping my business?

Track results in a few simple ways:

• Add a “How did you hear about me?” question to your intake forms.
• Use a unique link or promo code when sharing your offer on shows.
• Review your growth quarterly (email list, website traffic, social followers).
   Remember, podcast guesting builds long-term trust and visibility, so results often compound over time as people hear you on multiple shows.