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Just in time learning: Learn it literally right when you need to execute it. Scale of No Return: Build a business that has to operate at a higher level and can never go back or it will fail.

The downside is it could affect planning, may be rough around the edges.
The good-side to it is you execute in an agile fashion, focus on specific areas, and let the action dictate the strategy.
In today’s age there’s massive amounts of information and just in time learning is hotter than ever. I think the biggest struggle is locating good sources of information that are qualified for what you need to know when you need to know it. This is why our clients generally hire us as experts to come in and fill gaps and teach because it would be more cost effective to pay us than to spend hundreds of hours trying to learn what we already do in minutes.

Another topic I’ve thought a lot about this past month is the Scale of No Return.

I’m coining this phrase, I google exact match on this phrase and no one is using it like I intend.
What I mean by Scale of No Return is when you’ve built something that becomes so big and so powerful, it forces you to run the business differently and you can never return to how you were previously running it. It’s the scale that forces you to systemize and organize things, and you’ll never go back to the way you used to do things, because literally you can’t. Your scale is so big and the complexities are so much higher that you’re forced to operate at a higher level.
- Why does this matter? Because everyone listening to this podcast is trying to scale, and scale quickly. Growing is good. We’re all growth hackers.
  - But what happens if it works? I mean really works. Are you planning for success?
- My phone is ringing off the hook the past 80 days. I’m struggling to keep up with both acquisition and maintain operational excellence. You look at other ecom players like PayPal, I tried to chat Paypal today and it was a 5 hour chat wait list.
- I ordered an office chair, I’m talking luxury office chair from the the mercedes bendz version of office chairs, and I disliked it and tried to return it. It took 7 days for the company to get back to me and that was literally the fastest they could do.
- Operational strains right now a real thing.
  - Gold hit $1900 this week. That’s up from $1700 from earlier this year. And up $100 in the past 48 hours.
  - Supply chains are breaking down.
I believe the economy, especially as it relates to supply chains and ecommerce is at a collective scale of no return. This black swan event called COVID is going to make things change. Force them to change and never go back to the way it was.
Businesses are making decisions today that are rapidly changing. They can’t keep up.
The reason I’m keeping up is I put systems in place, hired up, and spent 200 hours creating a scientific method to build a culture, classify candidates, and build a profile to hire the right people to execute my vision.
Some of you listening might ask why I would share all of this? Why share anything that could be a weakness, or if it’s a strength it’s a trade secret. That’s because I made the decision to be an authentic tell all agency. We grow sales. That’s where I want to hang my hat with clients. I know if I can grow my clients sales, they will keep paying me. And it’s working. Sales are up considerably for our clients, and quickly based on results. We onboarded one client 2 weeks ago at 40k in weekly sales. We got them to 57k a week already in under 14 days. That’s hard to replicate, but we do it again and again because I SOP’d my entire business. It’s a n

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