Grit CMO Tinder, George Felix: Trusting Your Gut, ‘Smelling Like a Man,’ and Swiping Right
Apr 4, 2022
George Felix, former marketer of Old Spice body wash, now the CMO of Tinder, shares his experience with trusting your gut and standing up for what you believe in. He discusses his close relationship with his late father, his unconventional start at Procter & Gamble, behind-the-scenes stories of making ads for Old Spice and KFC, and what attracted him to Tinder. Topics also include brand-building for startups, the power of a mission, and the incredible success of Tinder.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
Career Progression and Brand Management
02:00 • 3min
Childhood Family Dinners
05:25 • 11min
Personal Conversations, Business School, and Brand Building Fundamentals
16:03 • 2min
The Power of a Mission: Recruitment, Retention, and Brand Identity
18:04 • 2min
Trusting Your Gut and Taking Chances
20:31 • 16min
Reviving KFC's Brand
36:47 • 9min
Tinder's Success and Revenue
45:27 • 14min