The Game with Alex Hormozi How to Have Your "In-Gym" Cake & Eat it Too | Ep 144
Aug 21, 2019
Discover how gym owners can balance in-gym training with hybrid models to boost profits. Alex outlines a decision-making framework that helps choose between maintaining an in-gym community or transitioning fully to hybrid services. He shares insights on maximizing revenue with flexible client offerings and discusses the benefits of strategic transitioning. Get practical tips on enhancing customer retention while navigating the complexities of the fitness industry!
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One Central Question
- The central question for gyms considering a hybrid model is whether they want an in-gym training community.
- This single question determines the best path forward, simplifying the decision-making process.
Adding Hybrid to Existing Gyms
- Add hybrid as an additional service level (bolt-on) to existing gym offerings.
- Offer clients a choice between in-person group sessions and one-on-one hybrid training.
Transitioning to Full Hybrid
- Existing gyms transitioning to full hybrid should treat it as a side business initially.
- Market and sell hybrid while maintaining the in-person business until hybrid revenue surpasses it.