

Should You Use Google’s Disavow Tool in 2025?
May 13, 2025
Is Google's disavow tool still relevant in 2025? This discussion highlights how many businesses might be misusing it, with real opinions from the SEO community adding fuel to the debate. The host shares personal insights after years in the industry, emphasizing that focusing on keywords, search intent, and smart link building is often far more effective than worrying about disavowing links. Unless you face a manual penalty, it seems disavowing could be counterproductive!
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Asaph's Disavow Story
- Asaph Levy's site initially benefited from toxic backlinks but later suffered, leading to a disavow without visible improvement.
- This real-life example sparked the episode, highlighting common disavow tool frustrations.
Disavow Tool's Limited Impact
- Google's disavow tool lets you tell Google to ignore bad backlinks that may hurt rankings.
- However, many experts believe it doesn't help unless a manual penalty is involved.
Mixed Results from Disavowing Links
- One SEO reported disavowing 1000 k.html backlinks boosted some keywords to page 3-5.
- Others have seen no difference or even doubted the tool's functionality from experience.