Contractor Evolution 245. The AI Playbook Every Contractor Needs in 2025 - Greg Shove
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Nov 5, 2025 
In this discussion, Greg Shove, founder of Section AI, a specialist in AI integration, shares transformative insights for contractors. He highlights the importance of treating AI as a thought partner rather than a tool, emphasizing practical applications like project cataloging and role-playing client meetings. Greg debunks fears about automation in hands-on trades and offers a roadmap for small businesses to leverage AI for efficiency and growth. He advises on building a 'company brain' and maintaining critical thinking as AI becomes part of company culture.
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Pivoting To AI For A Cognitive Edge
- Greg pivoted to AI after discovering ChatGPT as his 'cognitive edge' and needing to stay competitive.
- He used prior Silicon Valley waves as a model for catching AI's next big opportunity.
AI Gives A Daily Cognitive Boost
- Using AI can feel like 'borrowing 30 IQ points' because it synthesizes vast knowledge quickly.
- That cognitive boost makes AI especially valuable as a daily decision aid.
AI Expands Small-Business Skillsets
- AI brings new skills into small businesses, lowering reliance on external contractors.
- That expands capability, improves margins, and enables faster growth if applied to creation not just efficiency.