The Product Podcast
Panel on Leveraging Data Analytics for Effective Product Management
Aug 17, 2023
Join industry leaders Collin Crowell, Abbie Kouzmanoff, and Ryan Glasgow in a discussion on leveraging data analytics for effective product management. Discover data challenges, redefine success metrics, explore AI applications, and more. Gain insights on understanding 'why' behind data, aligning marketing, growth, and product teams, the importance of experimentation, and leveraging AI for accelerating product analytics and optimization.
40:06
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Quick takeaways
- Understanding the 'why' behind data trends requires incorporating experience insights and qualitative data.
- Adopt a question-first approach for success metrics and involve the team in regularly reviewing results and exploring new insights.
Deep dives
Challenges of using data analytics
One common challenge faced by product managers when using data analytics is the need to understand the 'why' behind the trends and patterns in the data. Simply having analytics and revenue data is not enough to gain a complete understanding. It is important to also incorporate experience insights and qualitative data to truly understand customer sentiment and behavior.
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