The Product Podcast Panel on Leveraging Data Analytics for Effective Product Management
Aug 17, 2023
Join industry leaders Collin Crowell, Abbie Kouzmanoff, and Ryan Glasgow in a discussion on leveraging data analytics for effective product management. Discover data challenges, redefine success metrics, explore AI applications, and more. Gain insights on understanding 'why' behind data, aligning marketing, growth, and product teams, the importance of experimentation, and leveraging AI for accelerating product analytics and optimization.
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Sprig's Origin Story
- Ryan Glasgow started Sprig because, at Weebly, they had data but lacked the "why."
- They had analytics, revenue, and A/B testing data, but missed experience insights and customer sentiment.
Complete Data Picture
- Consider the complete data picture, including analytics, revenue, A/B testing, and user experience insights.
- Avoid partial data sets, which can be misleading, and prioritize understanding the "why" behind data trends.
Metric Maturity
- Metrics can be misleading, causing premature abandonment or continuation of initiatives.
- Align metric maturity with product stage; early-stage products might not be effectively measured by usage metrics.