Panel on Leveraging Data Analytics for Effective Product Management
The Product Podcast
Aligning Marketing, Growth, and Product Teams for a Comprehensive Funnel View
The chapter explores the importance of aligning marketing, growth, and product teams to gain a holistic understanding of the end-to-end funnel. It discusses the challenges of metric definition alignment, the significance of self-service business reviews, and the role of A/B testing in making data-driven decisions.
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