After many years of not treating the iPad like a device that needed a good Instagram experience, the team is finally rolling out an iPad app, with a different experience - the Reels tab will be featured, and you watch videos while commenting and responding to messages. If you feel left out because you don't have an iPad, I explain how to use Instagram on other devices. Additionally we have some TikTok updates including new tools to help creators get on the TikTok shop, and the YouTube team shares an update on Communities.

Links:

Instagram: Instagram for iPad, designed for bigger screens (Instagram)

Instagram: A New Ranking Framework for Better Notification Quality on Instagram (FB.com Blog)

TikTok: Creator tips: Your TikTok Shop toolkit (TikTok)

TikTok: TikTok Deadline will keep getting extended, says Trump (FastCompany)

YouTube: This Week at YouTube: Gift Effects, Gift Goals Experiment, and Direct Links for Communities! (YouTube)

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9-3-25 - Instagram gets an iPad app with a whole new design!