003: Sally McKenney from Sally’s Baking Addiction on creating success, ignoring the competition, and writing cookbooks

Welcome back to the Food Blogger Pro Podcast!

For this episode, Bjork had the pleasure of talking with Sally McKenney, founder and creator of Sally's Baking Addiction.

Sally McKenney on creating success, ignoring the competition, and writing cookbooks.

If you haven't been over to Sally's Baking Addiction yet, you are certainly missing out. Sally creates baked goods to swoon over - from cheesecake to brownies to pies, and everything you can imagine with funfetti. She's also a whiz when it comes to blog success. Sally took her blog from zero to hero (read: full time job) in just two years. She is now the author of two cookbooks, Sally's Baking Addiction and the soon-to-come Sally's Candy Addiction.

In this 41-minute episode, Sally reveals:

• Why comparing your baby blog to the big guns is not a good strategy
• What she attributes to her rapid success (hint: it's not luck!)
• How she juggled her full-time job and growing her food blog
• How she got a cookbook deal - and kept up her blog while writing it
• Where her traffic comes from
• And the advice she would give herself back when she started her blog

This interview was such a great peek into the behind-the-scenes work that went into - and still goes into - the Sally's Baking Addiction blog. We loved learning from Sally and know you're going to love what she had to say.

Resources:

• Sally's Baking Addiction
• Sally's Baking Addiction Cookbook
• Sally's Candy Addiction Cookbook
• foodbloggerpro.com/sally

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.