Episode 099 - Connecting with Fans through Merchandising with AL Jackson

A.L. (Amy) Jackson discusses CONNECTING WITH FANS THROUGH MERCHANDISING. She talks about considerations for using merch to strengthen ties with existing fans and to connect with new fans; what merch has worked best for her (including her fabulous book launch boxes); the logistics of design, sales, and distribution; and the factors that impact whether merch can be an income-earning as well as reader connection effort.

For a transcript of this interview and links to more information, go to https://www.theindyauthor.com/podcast.html.

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A.L. Jackson is the New York Times & USA Today Bestselling author of contemporary romance. She writes emotional, sexy, heart-filled stories about boys who usually like to be a little bit bad. If she’s not writing, you can find her hanging out by the pool with her family, sipping cocktails with her friends, or of course with her nose buried in a book.