“HR Heretics” | How CPOs, CHROs, Founders, and Boards Build High Performing Companies

How ServiceNow Turned Talent Data Into Competitive Intelligence with Sarah Tilley

Jul 24, 2025
In this engaging discussion, Sarah Tilley, the SVP of Global Talent at ServiceNow, shares her extensive experience transforming talent acquisition through AI. She reveals their innovative two-speed strategy, aligning talent acquisition with core business goals while enhancing the quality of hire. Sarah emphasizes the crucial role of AI in revolutionizing recruitment processes, boosting operational efficiency, and fostering a culture of continuous learning. Tune in to discover how ServiceNow is setting new benchmarks in talent market intelligence!
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INSIGHT

Two-Speed AI Strategy in Talent

  • ServiceNow employs a two-speed AI strategy: optimizing basic recruiting processes and unlocking transformative talent market intelligence.
  • This approach balances foundational efficiency improvements with advanced insights that transform talent acquisition.
ADVICE

Start AI with Business Needs

  • Start AI transformation by benchmarking and understanding what matters most to your business.
  • Dedicate focused resources and separate innovative thinkers from problem solvers to accelerate progress.
ANECDOTE

From Self-Service to TA Team

  • ServiceNow had a self-service recruiting model less than a decade ago where leaders did all recruiting themselves.
  • As hiring volumes grew, the company built a dedicated talent acquisition team to sustainably compete for top talent.
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