Social Media Marketing Talk Show YouTube Updates: Collaboration Opportunities, Shorts Features, Creator Tools, and More
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Oct 20, 2025 Discover the latest YouTube features for creators! Explore the new collaboration tagging that enhances subscriber growth, and learn about linkable Shorts with AI product tagging. Delve into member-only live stream options that drive FOMO, and find out how to auto-generate Shorts from live content. Plus, dive into the power of YouTube courses for creator education and the innovative use of AI in video editing. Don't miss tips on improving comment management and A/B testing for titles and thumbnails!
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Use Collaborator Tags To Grow Audiences
- Use YouTube collaborator tags to expose videos to multiple audiences by adding up to five collaborators per video and having them approve the collaboration link.
- Upload reciprocal videos when exchanging collaborations so each channel retains views and revenue for their own uploads.
Shorts Become Shoppable And Linkable
- YouTube is expanding commerce tools with linkable Shorts, AI product tagging, and wider shopping access to connect sponsored Shorts directly to websites.
- These features suggest shopping and brand partnerships will become more seamless within short-form YouTube content.
Use Open Call For Branded Short Submissions
- Try the Open Call in Brand Connect to invite creators to submit mobile short-form videos and pay up to $3,500 per approved submission through AdSense.
- Remember selected videos become partnership ads for 180 days and require renegotiation for continued use.