Troubleshooting Agile Learning to Love Inconsistent Data
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May 18, 2022 Dive into a fresh perspective on data management, where the obsession with a single source of truth is challenged. Explore the value of multiple data sources and how businesses like Amazon thrive with diverse metrics. Discover how decision-making flourishes even with imperfect data, encouraging flexibility over perfection. Embrace inconsistencies as opportunities for insightful discoveries rather than obstacles. Finally, navigate the balance between collecting valuable data and avoiding metric overload, giving way to actionable insights.
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Client's Single Source of Truth
- An e-commerce client insisted on a single source of truth for customer data.
- Squirrel countered that even Amazon, with its diverse businesses, likely has multiple, inconsistent data sources.
Act with Imperfect Information
- Make business decisions with imperfect information instead of waiting for perfect data.
- Test your assumptions with small experiments to learn quickly, like running a marketing program in two locations.
Certainty Leads to Failure
- Companies often seek a single source of truth for certainty in decisions.
- This pursuit of absolute certainty can lead to inaction and business failure.
