There’s a great Chris Rock bit where he says educational leaders lie to kids when they say kids can be anything they want. He says to – tell kids the truth, “You could be anything you’re good at. As long as they’re hiring. And even then, it helps to know somebody.”

The good-at part, hopefully we help you with that everyday on MarketingSherpa.

But the “it helps to know somebody,” that ties into one of the key lessons my next guest has learned in his career, and he uses the famous Porter Gale statement to explain it “Your network is your net worth.”

To hear the story behind that lesson, along with many more lesson-filled stories from throughout his career, I talked to Carlos Gil, U.S. Market Brand Evangelist, GetReponse [https://www.getresponse.com/], and author of The End of Marketing: Humanizing Your Brand in the Age of Social Media [https://www.barnesandnoble.com/w/the-end-of-marketing-carlos-gil/1138482940].

Stories (with lessons) about what he made in marketing

• Build a brand around authenticity
• Every piece of content is a stepping stone to something bigger
• Educate your executives
• Pivoting fast and recognizing opportunities is key
• Your network is your net worth
• Failure is a stepping stone to reinvention
• The right leaders can unlock your potential

Discussed in this episode

Educate yourself. Join us for How to take a conversion marketing approach to Agentic AI and RAG (with zero tech skills) [https://meclabsai.com/Conversion] on February 12th at 2 pm EST. There is no cost (from MarketingSherpa’s parent organization, MeclabsAI).

Social Media: Marketing to millennials [https://sherpablog.marketingsherpa.com/consumer-marketing/ecommerce-eretail/social-media-millennials-2/]

Authentic Brand Storytelling: Embed creative within your business model (podcast episode #105) [https://www.marketingsherpa.com/article/interview/authentic]

Strategic Marketing Communication: Don't do something for the sake of ticking a box (podcast episode #91) [https://www.marketingsherpa.com/article/interview/strategic-marketing]

Marketing: Sometimes you have to throw the business model out (podcast episode #34) [https://marketingsherpa.com/article/interview/marketing-business]

Strategic Marketing Communication: Don't do something for the sake of ticking a box (podcast episode #91) [https://www.marketingsherpa.com/article/interview/strategic-marketing]

Innovation Leadership and Coaching: You should almost always do less than you think (podcast episode #46) [https://www.marketingsherpa.com/article/interview/innovation]

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