Daybreak Cricbuzz might boost Dream11’s reach but it's Times Internet that really scored
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Jun 15, 2025 Dream Sports just made a bold $50 million investment in Cricbuzz and Willow TV, aiming to tap into the massive youth audience of cricket fans. With revenue projections slipping and growth slowing for Dream11, this move could be a lifeline. Cricbuzz sees hundreds of millions of visits, while Willow TV targets the growing U.S. cricket market. But with only a minority stake acquired, questions arise about Dream Sports' strategy in this high-stakes game. Who truly wins in this cricket media play? Tune in for the unexpected insights!
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Strategic Minority Investment
- Dream Sports' purchase of minority stakes in Cricbuzz and Willow TV strategically expands its real-money gaming reach.
- This links massive cricket fan engagement with Dream11's fantasy sports business to counter recent regulatory and growth challenges.
Perfect Audience Alignment
- Cricbuzz's 400 million+ monthly visits mostly from users aged 18 to 34 align perfectly with Dream11's core audience.
- This generates a dream funnel with massive reach, low customer acquisition cost, and high engagement potential.
Data Advantages From Cricbuzz
- Cricbuzz is a goldmine for data and operational infrastructure benefiting Dream Sports' gameplay performance.
- This partnership improves latency, reduces data manipulation, and enhances user experience on Dream11.