Other Record Labels How to Find Your Record Label’s Unique Identity
Sep 9, 2025
Discover the secret to establishing a unique record label that thrives in today's music scene. Successful indie labels focus on hyper-specific niches tied to their founders' unique passions. Uncover what makes your label stand out by exploring your top obsessions and combining them creatively. Learn how a quirky interest can lead to innovative label concepts, and why specificity is essential for avoiding obscurity. Finally, delve into insights from a new book that explores the enduring need for record labels.
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Avoid Trying To Be Everything
- Don't try to be a universal music company; pick a specific offering like a niche restaurant.
- Focus your label tightly so you attract a defined audience instead of everyone.
Start With Your Obsessions
- Do this exercise: list the thing you're most obsessed with and what others ask you about.
- Use those obsessions as raw material for your label's identity.
Combine Multiple Passions
- Find your second and third obsessions and hold them together mentally.
- Combine at least three passions to discover a uniquely specific label niche.
