SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders  cover image

SaaS Talk™ with the Metrics Brothers - Strategies, Insights, & Metrics for B2B SaaS Executive Leaders

Customer Lifetime Value to CAC Ratio - The Ultimate Compound SaaS Metric

Apr 11, 2024
18:21

Dave "CAC" Kellogg and Ray "Growth" Rike discuss the Customer Lifetime Value to Customer Acquisition Cost (LTV:CAC) Ratio - a metric many consider the ultimate compound metric that investors love.

During this episode topics covered include:

  • How to calculate Customer Lifetime Value
  • How to calculate Customer Acquisition Cost
  • Benchmarks for LTV:CAC Ratio and the translation to Rate of Return
  • Primary input variables and predictive indicators to optimize LTV:CAC Ratio


If you have ever heard of the LTV:CAC Ratio or just are interested in some of the details and finer points from CAC and GROWTH - this is a entertaining and information episode!

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