Trapital

The Future of Music Rights with Sherrese Clarke Soares - Trapital Summit

Nov 8, 2024
Sherrese Clarke Soares, Founder and CEO of HarbourView Equity Partners, dives into the future of music rights and the evolving landscape of entertainment investments. She discusses the impact of data analytics on investment strategies and how independent artists can thrive through community engagement. The conversation also covers the interplay between legacy and contemporary artists, alongside the complexities of investing in sports. With insights on navigating the music industry's financial potential, Sherrese offers a fresh perspective on this dynamic sector.
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INSIGHT

Music Rights Maturation

  • The music rights space has matured and become more institutionalized.
  • Data and streaming proliferation support smarter investment decisions.
INSIGHT

Bridge Generation Music

  • Harborview Equity Partners focuses on "bridge generation" music (e.g., 2012 hits).
  • This balances nostalgia with current relevance, reducing obsolescence and one-hit wonder risks.
ANECDOTE

Independent Music Success

  • Harborview found success in the independent music space by following audience trends.
  • They invested in regional Latin music before it became mainstream, benefiting from its growth.
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