The Digiday Podcast Streaming reshuffling, Omnicom-IPGs's second green light + inside Reddit's bet on becoming a search engine
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Aug 12, 2025 Jennifer Wong, the Chief Operating Officer at Reddit, shares insights on the platform's ambitious plans to morph into a competitive search engine. She discusses the implementation of the Reddit Answers feature to boost search capabilities and highlights the role of AI in enhancing user experiences. The conversation also explores the dynamic landscape of streaming with Disney's integration of Hulu, alongside recent developments in the advertising sector, making for a riveting discussion on the future of media and technology.
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Streaming Is Re-Bundling Like Cable
- Disney is folding Hulu into Disney+ and launching standalone ESPN streaming, signalling a new bundling era.
- Streaming is reverting toward cable-like bundles as companies chase stable subscription revenue.
Sports Rights Drive Subscription Fragmentation
- Sports rights are increasing subscription fragmentation so fans need multiple services to follow leagues.
- That fragmentation makes streaming cost and complexity approach traditional cable bills.
Agency Consolidation Meets AI Disruption
- The Omnicom-IPG merger cleared UK and US review with conditions, reshaping agency holding-company landscape.
- Industry focus shifts to how AI will reshape agency compensation and roles next.