Streaming reshuffling, Omnicom-IPGs's second green light + inside Reddit's bet on becoming a search engine
The Digiday Podcast
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Recent Mergers and Future of Agency Compensation in Advertising
This chapter explores the recent merger between Omnicom and IPG, focusing on its regulatory approval and implications for agency practices, spending, and brand safety. It also discusses upcoming leadership changes at WPP and potential shifts in agency compensation models influenced by AI advancements in advertising.
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