🍍 How to provide hospitality through music

Music just might be one of the most underrated aspects of hospitality today. I don’t know about you, but it’s one of the first things I notice and sets the stage for my experience in a hotel or restaurant.

Today, I’m excited to introduce you to Clay Bassford, founder of Bespoke Sound, who is mission to help hospitality brands create exceptional experiences through world-class music design.

“It's one of our five senses, so as a hotelier being cognizant of how we can control the impact that sound has on our guests is huge.”

“Music can make people feel safe, connected, and part of a community or tribe. It has these really affirming qualities when done well. But if music is done wrong, it can do the opposite - it can make us feel anxious, alienated, and uncomfortable.”

What’s the soundtrack to the hospitality you provide?

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands