In 'Write a Must-Read', A.J. Harper shares her expertise on writing nonfiction books that resonate with readers. The book is centered around the 'Reader First' philosophy, emphasizing the importance of understanding and addressing the needs, desires, and challenges of the ideal reader. Harper provides practical advice on identifying the ideal reader, crafting the Core Message, and using teaching points, stories, anecdotes, and case studies to serve the reader. The book also includes guidance on editing and the process of publishing and marketing.

In 'Profit First', Mike Michalowicz introduces a behavioral approach to accounting that flips the conventional formula from 'Sales - Expenses = Profit' to 'Sales - Profit = Expenses'. This system involves taking a predetermined percentage of sales as profit first and then allocating the remainder for expenses. The book provides practical, step-by-step advice and case studies to help entrepreneurs manage their businesses more effectively, ensuring early and sustained profitability and long-term growth.