The Business of Fashion Podcast
Skepta on Failing, Learning and Freedom in Fashion
Sep 20, 2024
Skepta, a famed grime MC and founder of the fashion brand Mains, discusses his journey through the fashion world. He emphasizes that success is not instant and underscores the value of learning through failure. Skepta reveals how his love for fashion was sparked by the vibrant style of garage music culture and the challenges he faced while launching Mains. He champions the idea of embracing an outsider's perspective in the industry and highlights perseverance and individuality as key to creative freedom in fashion.
29:51
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Quick takeaways
- Skepta highlights that achieving success in fashion requires resilience and accepting failure as a fundamental part of the learning process.
- He emphasizes the deep connection between music and fashion as essential forms of self-expression, shaping both his designs and brand philosophy.
Deep dives
Embracing Failure for Growth
Skepta emphasizes that success in the fashion industry is not instantaneous and that resilience is crucial. He reflects on the challenges faced after launching his brand, Mains, in 2017, including a pause due to a problematic partnership with a manufacturer. This experience taught him that failure is often a part of the learning process and necessary for growth. Skepta believes that repeated attempts and learning from them are essential for achieving true success, highlighting that even a single successful product can transform a brand.
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