The $100 MBA Show

MBA2274 Extended Interview: Tom Ross – How to Build a Thriving Online Community

Mar 27, 2023

Tom Ross, an expert in building online communities and founder of DesignCuts, discusses the immense value of a thriving community for businesses. He emphasizes that a well-managed community can be as valuable as the product itself, offering insights on fostering meaningful engagement. Ross shares personal anecdotes that illustrate how supportive networks can alleviate entrepreneurial loneliness and enhance success. He also highlights strategies for launching online communities effectively and the benefits of asynchronous engagement for sustained interaction.

50:30

Creator website

Episode guests

Tom Ross

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

An intentionally cultivated online community can significantly enhance business success and be as valuable as the product itself.

Active management and protection of the community space foster genuine engagement, leading to sustainable business growth over time.

The unique attributes of online communities facilitate meaningful connections that differ from traditional social media interactions, promoting loyalty and collaboration among members.

Deep dives

Benefits of Walmart Plus Membership

Walmart Plus membership offers various savings and conveniences for social gatherings. Members can enjoy free grocery delivery, which includes not just food items but also kitchen essentials like napkins and tools that make meal prep easier. The subscription also provides savings on gas, making it more economical to visit friends and family. Additionally, members can start shared viewing experiences with their Paramount Plus subscription, enhancing social activities.

Intro

4min

The Power of Community in Entrepreneurship

6min

Reflections on Youth and Early Entrepreneurial Spirit

3min

Navigating the Journey of Entrepreneurship and Side Hustles

3min

Building Thriving Online Communities

19min

Building and Launching a Thriving Online Community

5min

The Power of Online Communities

9min

The Power of Community in Entrepreneurship

4min

Sometimes, it’s not the brand that’s the star of the show — it’s the community. As today’s special guest explains, an intentionally fostered community can be as valuable an asset as your product!

Yes, you read that right.

When it comes to everything from marketing to your company’s valuation, a well-planned and managed community can be worth its weight in gold. But too many entrepreneurs simply open an online space and then…hope people engage on their own.

That won’t do the trick.

In this special extended conversation with Tom Ross (founder of DesignCuts and learn.community), learn how to actively cultivate the kind of community that can turbocharge growth, and sustain your business for years to come.

Create and protect the space for your audience to truly, collaboratively engage, and they’ll reward you over and over. Click Play at the top of the page!

Show Links

DesignCuts

learn.community

The Community Manual by Tom Ross

tomross.co

WebinarNinja

The post MBA2274 Extended Interview: Tom Ross – How to Build a Thriving Online Community appeared first on The $100 MBA.