The Obvious Choice
331 I How to Grow Your Social Media from Nothing
Apr 9, 2025
Discover the secrets to growing a social media presence from scratch. Learn about the 'sea lion strategy' that connects you with established communities. Hear a case study of a young podcaster who thrived through genuine engagement. Explore how forming connections can outshine mere content creation. Understand the importance of becoming the obvious choice for your audience and how meaningful networking can lead to deeper relationships. This is your guide to mastering social media engagement!
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Quick takeaways
- Understanding human psychology is vital for social media growth, as it allows creators to engage more effectively with their audience.
- Utilizing the 'sea lion strategy' helps build community by engaging with existing conversations within influencer audiences instead of seeking direct attention.
Deep dives
Timeless Principles of Social Media Success
Algorithms on social media may change, but human psychology remains constant, which makes understanding your audience's behavior crucial for engagement. Focusing on the people who use social media, rather than merely targeting algorithms, becomes increasingly valuable in today's environment. This approach emphasizes serving existing customers and building genuine connections, leading to more sustainable growth in influence and followership. As the podcast illustrates, mastering human-centric strategies allows creators to thrive despite the rapidly evolving digital landscape.
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