The Obvious Choice 331 I How to Grow Your Social Media from Nothing
5 snips
Apr 9, 2025 Discover the secrets to growing a social media presence from scratch. Learn about the 'sea lion strategy' that connects you with established communities. Hear a case study of a young podcaster who thrived through genuine engagement. Explore how forming connections can outshine mere content creation. Understand the importance of becoming the obvious choice for your audience and how meaningful networking can lead to deeper relationships. This is your guide to mastering social media engagement!
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Social Media Paradox
- There's a social media advice paradox: those teaching growth compete for attention, sharing what performs best, not what works best.
- Quick tactics lack the deeper psychological principles that truly drive engagement.
Stages of Social Media Growth
- Master the four stages of social media growth: publish consistently, serve existing customers, become an industry celebrity, then a thought leader.
- Most businesses should focus on stage two, serving existing customers through genuine content like newsletters or podcasts.
The Sea Lion Strategy
- Jonathan Goodman observed sea lions catching fish flung aside by whales while on a fishing boat.
- This inspired the "sea lion strategy": leverage existing influencer communities instead of competing for attention directly.
